About Us

What is SFR?

Sunshine Fitness Resources, LLC (SFR) is a fitness consulting firm offering services for fitness professionals, fitness product companies and fitness programming companies. The SFR Team consults on a wide variety of topics and tailor makes sessions to meet your unique needs; much like a personal trainer would tailor your workouts to meet your fitness goals. Whether you come to SFR with ideas you’ve been developing over the years seeking advice or you are beginning to think that you are ready to take the next step in your career, we help point you in the right direction.  SFR helps you to ‘navigate the fitness industry’ providing insight into career pathways and opportunities within the fitness industry. Our consulting services are available to anyone desiring to explore the industry further, with no strings attached. Our promise is to provide the best resources possible to accomplish your professional goals; the rest is up to you!

About SFR

SFR was formed in 2002 by Shannon Fable in response to a growing need fitness professionals expressed to have a trusted place to explore options in the fitness industry.  As Education Manager for several Fitness Companies earlier in her career, she found that beyond program development and presenting, her favorite part of the job was discovering and cultivating new talent.  Unfortunately, company initiatives made it challenging to spend an equal amount of time investing energy in assisting the professionals that had the desire and passion to be phenomenal educators if they didn’t meet the pre-requisites of the current post.  She knew what they needed was an outlet, a nudge to get going and resources to flourish. SFR was born with this intent: create relationships in the industry with both companies and individuals that share the same vision (to elevate instructors and trainers to inspire the consumer), then begin matchmaking.

The industry responded quickly to SFR’s growing reputation as a reliable source for professional and credible networking, mentoring and warehousing of job opportunities in the fitness industry as well as creating and delivering top notch continuing education trainings, tailored to meet a facility’s needs and interests, with the professionals that became part of the network.  SFR has evolved to encompass consulting on a wide variety of topics through the extensive network of individuals, advisors and beyond, all with the goal of providing creative solutions to elevate the fitness professional while moving the fitness industry forward.  We take great pride in our growing reputation as a highly-professional, dependable organization that works tirelessly to help all fitness professionals interested in going further.

SFR Mission Statement

Sunshine Fitness Resources is an educational programming and professional development agency providing creative solutions to elevate the fitness professional while moving the fitness industry forward.

SFR’s Network

SFR has spent the last decade working with a wide variety of fitness professionals and companies on educational products and programming. SFR maintains close relationships with talented group fitness instructors, mind/body leaders, group fitness managers, personal trainers, athletic coaches, professors and lifestyle coaches all over the world. Beyond individuals, SFR keeps connections with several well known companies such as Balletone, BOSU, Nautilus, Exel Nordic Walking, Power Systems and more. Our interactions with such individuals and companies provide industry information, knowledge and opportunities that we pass along to our clients.

The Next Step…..

Regardless of where you are, or where you want to go, Sunshine Fitness Resources has the ability to get you on track.  To set up an initial consultation with one of the SFR Career Consultants, please email consulting@sfresources.com.