Kim Kisner is a nationally recognized expert in the fitness industry with extensive experience in all areas of the market. Having created and launched several best-selling DVD programs, infomercials, products and brands to market (Billy Blanks, Crunch, The Firm, and more), Kim is an industry leader in fitness marketing and product development as well as retail and brand management.
Kim’s passion for healthy living started years ago. Always an athlete, Kim participated in softball and basketball, running and biking for years and eventually became interested in group fitness and personal training. She became certified to teach group fitness and went on to teach cardio and sculpting classes, and provide personal training. She supplemented her gym workouts with home videos for years.
With a degree in Marketing and Public Relations from Central Michigan University, pairing marketing and fitness seemed natural.
Kim has the distinction of having run the Fitness Division for the two largest Fitness Distributors in the market; Gaiam, Inc, and Anchor Bay Entertainment. She managed all aspects of marketing, product and infomercial development and brand management for these companies for nearly ten years. She then transitioned into the role of consultant, starting Kim Kisner Consulting, which she now owns and runs
As such, Kim has been able to garner years of consumer and retail experience and has a unique and thorough understanding of how to take a fitness program or product from concept to development to the retail shelves to - ultimately - the consumer.
Kim’s branding experience includes several of the top-selling brands in the industry, including Gaiam, Billy Blanks, Prevention, Women’s Health, The Firm, Leslie Sansone, Crunch, For Dummies, 10 Minute Solution, Dance off the Inches and Pick Your Level. She has developed programming and materials for the industry’s top fitness professionals, including Tamilee Webb, Billy Blanks, Tracey Mallett, Ellen Barrett, Jennifer Galardi and many more.
Kim’s passion for fitness continues to inspire her, and her prestigious list of clients. Kim is a certified personal trainer and fitness instructor through the World Instructor Training School and currently provides consultation to some of the top fitness professionals and fitness companies in the world.
Kim resides in Michigan and owns and runs Kim Kisner Consulting.
