Transitional Business & Career Coaching

SFR is a unique fitness consulting organization dedicated to putting YOU in the driver's seat to the fitness career of your dreams. We help you by providing insight and information that our team has acquired in a combined century's worth of hands on experience in the industry. SFR provides you the opportunity to get to know some of the most successful instructors, trainers, managers, educators and program developers in the highly competitive fitness world. Whether you come to SFR with budding ideas, thoughts of moving your career to the next level, or questions about how to get started ... WE CAN HELP!

The SFR Network is committed to helping you find creative solutions for your professional challenges. When you invest in a consulting session with SFR, we pair you with one of our Premier Consultants that will best suit your needs. Consider SFR your Personal "COACH" for your fitness career; much like a personal trainer would help you identify, strategize and coach you to meet your fitness goals, your Premier Consultant will do the same for your fitness business. You invest in a TEAM of professionals, and that TEAM invests in you!

How does SFR Professional Development work?

Your professional development typically begins with an initial, 30 minute JUMP START phone consultation to help our team find your current place in the fitness industry, where you are interested in taking your fitness career in the future and a path to get there. It allows you to explore SFR further, with a small investment, to adequately assess if the relationship will be mutually beneficial. Your SFR Premier Consultant will provide you a suggested Fitness Career Rx (suggested consulting course of action) and get you started.  SFR’s suggested Fitness Career Rx will be unique based on the information you provide during your initial session. Of course, you will always be welcome to choose any topic, add to your package, or move in a different direction. Our services are customized to suit your needs as they change.
Click here to see examples of Professional Development Consultation Sessions »

What is SFR Network Membership?

Becoming a Member of the SFR Network is the perfect way to increase the effectiveness of SFR’s Program Development Consulting Packages. The goal of the Network is to help you take the information you learn through consulting sessions and put it into practice. Creating a return on the investment you’ve made in your fitness career is bolstered through relationships you develop within the industry. With SFR’s extensive relationships with instructors, trainers, managers, writers, product companies, programs, show organizers and beyond, SFR Membership allows you access to the elite in our industry which very well could unlock the door to a career you’ve only imagined.
Click here to see the benefits of SFR Network Membership »

As a busy fitness entrepreneur, I needed help navigating the industry. I am eager to share my passion for fitness with others by creating products and presenting. My answer? Sunshine Fitness Resources. Shannon Fable and her team have helped me create an action plan that delivers real results specific to my goals!
Trina Gray
Creator, Corporate Fit Challenge
Becoming a member of SFR was truly the smartest thing I have done as a fitness professional. I’d been in the fitness industry for over 20 years, and I didn’t think there was anything else to learn that I didn’t already know. But with Shannon’s mentoring and the support from the premier consultants at SFR, I was surprised I had so much more to learn to achieve my goals of becoming a national fitness presenter. I learned the ropes about presenting education in a conference setting, how to become a continuing education provider, and how to network effectively. I feel like I am part of a really elite fitness network and it’s an amazing feeling. I’ve even made some great friends along the way!
Irene McCormick, M.S., C.S.C.S.
SRF Member
I have owned / operated a kids fitness business for almost 10 years without much growth. Joining SFR has given me so much opportunity to turn that around - my business is growing at a very rapid rate due to all of the information I have received through SFR. Shannon and her team have mentored and guided me through every necessary step I needed to take to meet my business goals. I consider it an incredible opportunity to be a part of SFR - every resource is right at your fingertips. SFR makes it easy to get the "right" information. SFR is truly a company that is committed to helping the fitness professional. I'm actually on the road to becoming an entrepreneur. I couldn't have done this without SFR - especially Shannon - not only is she full of knowledge and ideas - she truly cares and relates to you as a friend. Thank you SFR !
Kimberly Guido
owner/ creator - Fit Kids Challenge
SRF Member


 
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